Business Computer Associates, Inc provides TOTALCare IT Managed Services and is an Enterprise Resource Planning (ERP) Solutions Provider for businesses throughout South Florida.

Since 1990, we have worked with progressive companies and organizations that know the value of technology and want to get the most out of their IT Services and Enterprise Resource Planning (ERP) investments. BCA currently provides services to thousands of users and hundreds of small and medium sized business throughout South Florida.

Enterprise Resource Planning (ERP) – BCA is a Sage Software Gold Development Partner and a Top Sage Reseller / Select Business Partner. As one of the top Sage resellers in the Southeast, with over 300 implementations, BCA has the expertise to help you with the installation, training, and support of Sage products. BCA is your partner in achieving greater success through advanced scalable, integrated accounting and business management solutions from Dade County to Broward County.

IT Services – Business Computer Associates provides the specialized Computer Support that can help you achieve your business goals. Our flexible Network Services can allow you to focus on your business, instead of the technology you need to keep it running. As a trusted partner in technology, we are dedicated to providing a range of Computer Support, Network Services and IT Consulting in Miami, Doral, Broward, Coral Gables, Coconut Grove, Miami Lakes, Medley, Miami Springs, Miami Gardens, Pinecrest, Aventura, Hialeah, North Miami, Fort Lauderdale.

Local experts who can visit on-site: Miami Computer Support, Doral Backup and Data Recovery, Broward IT Consulting, Coconut Grove Cloud Computing, Miami Lakes Network Services, Medley Email and Spam Protection, Doral Computer Support, Broward Network Services, Miami IT Consulting, and Coconut Grove Vendor Management.

March 4th, 2015

Sec A 164Most of us know we should make our passwords more difficult (sorry, folks, “1234” or “qwerty” just doesn’t cut it) and use an up-to-date version of antivirus software. But all too often, we opt for an easy life – use familiar passwords and put upgrades on the back burner. But security can be simpler than you think so here are a few not-so obvious tips that will make your online experience a whole lot safer. Here are three to keep in mind.

Embrace two-factor authentication

Also known as two-step verification, most of us have likely dealt with this at one time or another. When you’re logging onto your bank’s website or your email account from a different computer than you normally use, you’re sometimes prompted for a one-time password – sent to you via text message, email or via some other method.

Nowadays, many sites such as Facebook, Dropbox and Twitter also give you the option to use two-factor authentication each time you log in. So if you’re looking for an easy way to up your security, it can give you that extra protection without slowing you down too much.

Update browsers and devices

Did you know that dated versions of browsers, operating systems and even other software packages can create an easy entry point for hackers? Often, new updates are created specifically to fix security holes. And hackers are ever aware that people can be lazy – saving that update for another day that never seems to come. They’ll often try to take advantage of this, searching for outdated devices to infiltrate while their victims watch Youtube on last year’s version of Firefox.

Yes, installing an update might take 15 minutes of your time. But it can pay dividends in preventing a security breach that could cost you or your business thousands.

Use HTTPs

When was the last time you typed those letters into a browser? Probably not this decade. It’s no wonder most people are unaware of this tip. So for those who are oblivious, https is the secure version of http – hypertext transfer protocol. Believe it or not, that last “s” actually adds an extra layer of protection. It encrypts information sent, both ways, between a website’s server and you.

You’re probably thinking, adding that last “s” to http (or even typing in http in general) is a complete pain in the rear. So to make this easier you can actually install a program like “HTTPS Everywhere” that’ll automatically switch an http into an https for you. Currently “HTTPS Everywhere” is available for Firefox, Chrome and Opera.

Looking for more tips to boost your internet security? Get in touch to find out how we can help.

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March 3rd, 2015

Financial analysis concept 1Healthcare organizations have an extremely dynamic work environment – doctors, nurses, staff and patients are constantly on the move. In spite of all the stress and pressure, the organization must do its best to lower costs while trying to improve patient satisfaction and safety. This is why healthcare administrators are increasingly relying on wireless technology to facilitate their patients and operate more efficiently. Here are some examples of how wireless technology is providing new solutions to healthcare businesses.

Managing staff workflow

Working in a hospital can be an exhausting experience, in a stressful environment and under time pressure. This can affect staff performance in delivering service to patients. You can track staff movements, to gain a better understanding of workflow, by deploying ID badges with a radio frequency identification (RFID) tag that can be linked up to the hospital’s Internet connection. The badges will then collect data and it can be analyzed for possible improvements to processes.

Better inventory of medical equipment

Sometimes it’s hard to keep track of medical equipment and devices in storage. Wireless RFID technology allows users to track not only the location of the equipment, but also its condition and status. This way it’s easy to tell at a glance whether the equipment is in use or not. RFID also prevents staff from spending hours searching for missing tools, so doctors and nurses can focus on caring for patients. Simply put, you’ll always find the equipment you need, in the right place and at the right time.

Increasing security

Wireless technology can be used in different ways to boost security. For instance, attaching an electronic tag to an infant can help prevent child abduction from hospitals. Another way to implement this is to let staff wear ID badges embedded with a RFID tag. Whenever a member of staff enters a patient’s room, his or her name, photo, and job function will display on the patient’s bedside monitor. This allows the patient to quickly identify the members of the team responsible for their care. The patient’s family will also be able to find out who has visited the patient and when.

Accessing and analyzing data

Healthcare organizations are increasingly turning to cloud-based data storage. And when wireless signal devices are installed around the hospital, the data will be available to all staff in the area. Many healthcare organizations are also adopting analytical software to perform data mining – a process in which data is analyzed to provide new information and deeper insight into operations.

Automating environmental monitoring

There are many cases in hospitals where the environment needs to be monitored closely. For instance, hospitals usually have a number of refrigerators spread across the site that are used to store vaccines, medicines, or even tissue samples, and which must be kept at a carefully controlled temperature. Equally, hospitals often have to maintain appropriate humidity levels within certain rooms. This is where wireless technology can help. By attaching sensors to wireless RFID tags that can send the room’s temperature and humidity information over a Wi-Fi connection, staff can record data at regular intervals and be alerted if the conditions exceed an acceptable range.

Wireless technology not only improves efficiency, but it also saves time and money. Talk to us today about incorporating wireless equipment into your healthcare facility.

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March 3rd, 2015

Productivity_Mar3_AHow much time in your organization is spent reading, sending and replying to emails? Chances are, the answer is “too much”. It’s a modern day epidemic – we all spend far too much time in our inboxes, and we rely on email too much to keep us in check and on task. But even before you get to the body of the email itself, by focusing on writing concise and consistently structured email subject lines, you can make life easier and more productive for both you and your recipient. Foster a culture of email subject discipline in your company and you’ll see the results in improved productivity and efficiency – here are three tips to get you started.

Specific subjects spell success

If someone sends you an email that’s headed simply with the word “report”, how are you meant to know what they want from you? Do they need you to write a new report, proofread one they’ve already written, or print a report for them? You inevitably start reading the email without the first idea of what it is you’re being asked to do.

In an ideal situation, when you receive a new email you want to know in an instant – just from the subject line – what the message is about. And that is something you should make possible for recipients of your own emails too. So structure your subject line using keywords – for instance, change that “Report” to “Sales Report for February 2015”. Better still, give your colleague all they need to know at a glance – “Draft Sales Report for February 2015 by Monday, 1pm” – so that the body of the message is preserved for you to get down to details as succinctly as possible.

Use prefixes and suffixes

Another simple way to help your recipient understand at a glance what you need from them – and to make it easier for them to categorize their incoming emails, too – is to specify right in the subject line what type of message it is that you are sending them. Emails come in all shapes and sizes, and by placing a prefix before or a suffix after your main subject line, you’ll get quicker results.

For instance, if your email needs a definitive response from the recipient, start it with “ACTION:” followed by the subject. An example would be “ACTION: Draft Sales Report for February 2015 by Monday, 1pm”. If, on the other hand, you are simply dropping your colleagues a quick notification that the printer is out of order, you can use one or both of “FYI” (for your information) and “NRN” (no reply needed). For example: “FYI: Printer out of order until further notice” or “NRN: Printer out of order until further notice.”

You can take this one stop further. If you can get your entire message across in the subject line alone, then that’s exactly what you should aim to do. That way, your colleague can read the subject line, add the task to their to-do list and delete it straight out of their inbox. To quickly signal that there’s nothing in the email body, you can suffix your subject line with “EOM” (end of message) – for example, “FYI: Printer out of order until further notice. EOM”.

Keep it consistent

These tricks will only help you beat a never-ending inbox if they’re adopted and applied consistently across your organization. Make them a part of your company’s basic IT training, and encourage your staff to use them in their own work and to pull up others who fall back into bad habits. They may be skeptical at first, but they’ll soon jump on the bandwagon once they start to realize how much less time they spend managing their email account!

Think too about introducing standardized formats for subjects of emails you and your teams send on a recurring basis. For example, if you regularly send reports around for review, prefix your subject line with “Report for Review:”, followed by the topic of the report. Or if your employees send you a weekly update on their workstreams, have them title it “Weekly Update:” followed by the date. That way, you can set up filters in your inbox and have those emails smartly stored in one place, ready for you to look through when the time is right, rather than clogging up your inbox and making it look like you have more urgent tasks to complete than you actually do.

Want to learn how to use email systems efficiently to boost your firm’s productivity? Chat to us today about the innovative email solutions we can provide.

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March 2nd, 2015

Trouble aheadBusinesses are exposed to disasters all the time, including IT system failures, power outages, or even natural disasters. These causes will cripple your business unless you have a business continuity plan (BCP) ready. A good BCP allows your business to continue on running everyday operations seamlessly. It makes sure that you can service your customers in a satisfactory manner, even when you’re facing technical issues. Therefore it’s very important to come up with a continuity plan, if you don’t already have one.

Relevant factors such as your business’s resources, location, suppliers, customers, and employees must be carefully analyzed before a business continuity plan can be formed. It is also necessary to test the plan and check whether it’s working or not. Here are some proven methods to test your continuity plan’s efficiency.

Review the BCP

You have a business continuity plan ready with all the necessary information, contingency locations, personnel, contacts and service companies. The question is can you really pull it off? Have the plan reviewed regularly, or at least quarterly. Gather a team of individuals, heads of departments and managers to discuss the plan. Focus on the business continuity plan’s feasibility and pinpoint any areas where it might be strengthened.

Determine time and duration to test the plan

You should decide how often you test your business continuity plan, and for how long. Even if you have a solid plan in place, it’s still wise to review it again after a few months. Come up with a schedule for testing the plan and share it with employees. Testing time may take anywhere from one day to two weeks. However it can also take as little as three hours to determine the effectiveness of the plan by monitoring employees’ responses and decision-making abilities, based on the guidelines of the business continuity plan.

Outline objectives to employees

Most business continuity plans fail because they have never been properly relayed to employees. Emphasizing the plan’s importance to your business and demonstrating it to employees is crucial. You need to outline objectives for the business continuity test to your employees, informing them how you plan to measure its success and failure, so that they get a general idea of their roles and your expectations.

Create a scenario

Create a fake scenario that affects your business – whether it’s setting off fire alarms or announcing another disaster. Employees should act as though the scenario is genuine, and refer to their duties in the business continuity plan, going through it step by step. Monitor the time it takes to get everything under control, from contacting customers to checking business resources and temporary meeting locations.

Evaluation

After the business continuity plan is put to test, gather your employees to discuss the plan’s overall performance. Identify where it needs improvement and encourage the parts that worked best. Make changes to key persons and actions where necessary, to ensure that the continuity plan is working at its best.

Having a business continuity plan is good, but testing it regularly is equally important. Contact us today and see how we can help you cope with unexpected disasters.

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February 27th, 2015

BASEThe smartest businesses are already using the potential of the Cloud to work together and collaborate on documents across teams, timezones and locations. Alongside Google Drive and Microsoft OneDrive, Dropbox is a popular Cloud-based platform for sharing files among colleagues. But for the platform to truly aid your company’s productivity, it needs to work seamlessly across both desktop and mobile – and that’s where Dropbox has fallen short, at least until recently. Now using Dropbox to share files to Android and iOS mobile devices is easy as it is to desktops.

The change, which is now available by updating your existing Dropbox app, relates to the way your phone handles shared file links you receive from others. Essentially, the app now equips your phone to properly support those links, in a way that it hasn’t done before.

When a colleague shares a file with you via Dropbox, you receive a notification that includes a link to allow you to open the shared file. Until now, if you attempted to open this link through your Android or iOS Dropbox app, your phone would unhelpfully navigate out of the app and instead attempt to open the link in your default web browser. That’s hardly helpful when you want to seamlessly access your files all from within the Dropbox app’s own navigation – which is why the changes brought about by this update are so welcome.

Now when you click that shared link, the file or folder will open before your very eyes – right within the app. You can see a preview of the document or photo, and with a tap you can save it to your Dropbox account and then choose to move or rename it, or add it to your list of favorites for speedier opening and even offline access. If it’s a Microsoft Office file and you have the Office apps installed on your device, you can even go right ahead and edit the contents of the document on your phone.

The key here is that this seemingly simple update makes it even more straightforward for you to receive and handle documents from your colleagues, even if you’re not sitting in front of your desktop or laptop. Dropbox is making strides in increasing the ease with which its platform works across mobile devices, and part of that is reducing the number of buttons you need to tap to achieve your goals. All of which is great news for busy business owners and your staff. After all, it further enhances one of the Cloud’s biggest selling points – to literally be able to do anything you could ordinarily do from your office, no matter where in the world you are.

To find out more about implementing Cloud technologies to boost your company’s productivity, drop us a line today.

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February 26th, 2015

Hardware_Feb26_AWearable technology is here to stay – there’s no denying that. Whether it’s Google Glass, watches that monitor heart rate, or jewelry that alerts you to incoming calls and text messages, there is a growing trend for high-tech clothing and accessories, and it represents a growing market. These are the sort of gadgets that can bring innovative technology to your very person, and therefore boost day-to-day productivity in life and business like never before. But since the apparent flop of Google Glass, it seems increasingly likely that Apple’s move to bring its Watch product to market will take time to catch on. Here’s why you might want to hold off jumping on the Apple Watch bandwagon just yet.

The battery dwindles all too quickly

Much like your smartphone – perhaps even more so, in fact – if you buy yourself an Apple Watch then it’s likely you will want it to travel with you everywhere. That means it’s going to be on your wrist, in use and burning through its battery charge, for a good portion of the day. It might not be running at full capacity the whole time, but it’s unlikely to be on complete standby either. You might use it to check the time, the weather, your e-mails. It might sound an alarm when you need to leave the office for a client meeting, display your fitness regime progress at a glance, or help you find directions to the convention you’re attending tomorrow morning.

And while Apple claims its Watch will hold out on you for between three and four days when in one of two standby modes, in truth there’s no way those modes are going to get much use when you’re playing with your brand new toy. In fact, experts believe that with moderate to heavy use you could expect it to begin powering down after just two and a half hours. That’s not much help if you are hoping to use it as a more convenient replacement for your smartphone. Though Apple is rumored to be mulling over a more powerful battery, that will likely be released at some point in the future – in the meantime, less than perfect battery life will be off-putting to potential Watch users.

It’s late to the party

Okay, so Apple has demonstrated before that it can show up after everyone else and still do a great job of ruffling feathers – it certainly wasn’t the first smartphone around, and yet it has managed to do an impressive job of market domination. But Apple’s rivals have been in the smartwatch arena for some time and that means companies like LG, using the Android Wear platform to develop their devices, have the benefit of almost a year of customer feedback behind them. Put simply, they already have more of an idea than Apple as to what consumers are looking for in terms of both design and features. With Apple likely to be playing catch-up for some time, it seems probable that it will be a while before the Apple Watch will become a must-have gadget.

It’s just too Apple – and yet not

Apple has carved a reputation out of devices that sell themselves thanks to killer apps that make them essential purchases. When the idea of the Apple Watch was first touted, it was meant to do the same – a comprehensive fitness regime tracking app that revolutionized your exercise routine would have put it well and truly on the map. Yet technological capability and regulatory compliance appear to have got in the way, and what has made it to market seems to be a watered down version of the dream. Without this, the device looks to be scheduled for release with little to really wow its audience aside from incorporation of the Apple Pay service.

And yet Apple Watch appears to have burned itself on two fronts because, while its apps have failed to impress critics, the distinctive Apple design goes against the grain of industry efforts to make wearable tech look less tech-y. With watches especially, the aim has been to produce devices that look like their traditional, analog cousins, in order to make it feel more socially acceptable to wear them. Nonetheless, having the latest iPhone release has undoubtedly become a status symbol, and Apple’s refusal to rein in its branding could prove to be a worthwhile gamble and make the Apple Watch even more attractive to consumers.

Of course, Apple will count on its legions of fans to make the Watch a success in spite of whatever shortcomings it might have. Wearable technology is certainly here to stay, and the Apple Watch release is a development for both consumers and businesses to keep a close eye on. Though you might want to hold back on the Apple Watch being the productivity boosting device your company has been longing for, it could yet win its way into our technological hearts – you’ll have to watch this space (excuse the pun).

To learn more about the benefits to your business of wearable technology and other hardware solutions, give us a call today.

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February 25th, 2015

You’ve been thinking about signing up for Cloud services. But you’re skeptical, and lingering questions are still bouncing around your mind. Will the Cloud really help my business? Will it increase profits? What is its true value and purpose? If you still have any doubts about this so-called futuristic technology, read on. We’ll clear up what the Cloud is really all about and how it actually benefits your business.

You might say that many businesses sign up for the Cloud because it is touted as a revolutionary technology. And if you’re one of those that has already hopped on the bandwagon, you may actually be among the soon-to-be disappointed.

The reasoning behind this is simple. Businesses who get the most out of the Cloud know which specific problems it will solve for their organization before they even sign up. They know which workflows and tasks can benefit from, and have their efficiency boosted by, Cloud technologies. And they’ve identified how the Cloud can rewire their work processes.

The true purpose of the Cloud

Did you catch the word “efficiency” in the block of text above? If you did, then you’ve identified the true value the Cloud brings to a business. Don’t believe the hype that the Cloud will somehow magically boost your bottom line. Although it has that potential, the Cloud is all about efficiency. It can save you time searching for important documents, updating software, and replacing documents stored on a lost laptop. And it enhances efficiency and collaboration among your staff. What’s more, when your business is in the Cloud, your business is everywhere. And that means increased efficiency.

Where businesses go wrong with the Cloud

Besides jumping on the Cloud bandwagon without considering where it can benefit your business, a major reason the Cloud fails for SMBs is because they’ve chosen the wrong vendor. The truth is, some vendors are going to try and oversell you on Cloud services you don’t need. Instead of getting a whole suite of Cloud services such as software plugins, a new Cloud infrastructure and development platforms, maybe your business would benefit much more by just keeping it simple with Google Apps. Sometimes pork and potatoes are going to beat a steak. It really just depends on your objectives.

Secondly, if you’re a small business, make sure the IT provider you’re talking to caters to small businesses. If their target customers are large enterprises, you’re likely going to be overpaying for a service that doesn’t align with your business model.

Does the Cloud really add value to my business?

Have no doubt that the Cloud can improve efficiency if you know where to implement it. A study of 757 SMBs by Exact and the Centre for Enterprise and Economic Development Research found that one in five SMBs surveyed had implemented Cloud technologies, and 78% of those were operating at levels above industry standards.

In conclusion, is adapting the Cloud going to instantly start making you money? Likely not. But it will impact your business in other valuable ways for the long run. You’ll have increased flexibility, scalability, improved processes and streamlined workflow. Is all this good for business? Well, what do you think?

To figure out how the Cloud can effectively fit into your business model, contact us today.

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February 24th, 2015

VMware_Feb20_BFor businesses, maximizing profit while reducing costs is one of the most important goals. Since many companies nowadays hugely rely on technology, investing in virtualization could be a worthy decision in the long run. VMware is a software company that has offered cloud services and virtualization software for businesses since 1998. VMware has recently announced the release of its new vSphere 6 virtualization software. Read on to find out exactly what vSphere 6 is and how your business can profit from it.

What is vSphere 6?

After three years of development, VMware has finally released vSphere 6, the latest version of its virtualization platform. vSphere 6 is a cloud system that turns physical resources into virtual ones. It also allows users to run multiple operating systems and applications on a single computer. The new vSphere 6 is equipped with new capabilities to suit the needs of business users.

What are its new features?

vSphere was recently updated to version 6 and, along with the update, a number of new features were added that could prove useful for businesses.

  • Content Library – This new function enables users to store virtual machine templates, applications, ISO images and script into a centralized management tool of vSphere, the vCenter. It is very useful when you need to install files or maintain your infrastructure. With Content Library, you can keep everything in one place, allowing easy access when needed.
  • vMotion – Migrating data can be one of the most daunting tasks for administrators. With vMotion, you can move an active virtual server from one physical server to another without downtime. vMotion will retain the network’s connections and perform non-disruptive live migration with a high speed network connection. The whole process takes merely seconds to execute, so users won’t even notice that the server has been moved!
  • Fault Tolerance – On those rare occasions when your company is facing power outage, the damage can be severe. vSphere 6’s Fault Tolerance protects up to 4 virtual CPUs and allows your applications to keep running in the event of server failures. This feature ensures zero downtime and prevents data loss. Fault Tolerance is needed for applications that require continuous protection.
  • NVIDIA GRID vGPU – VMware partners with NVIDIA to bring high-quality graphics to their virtual machines. GRID vGPU provides exceptional graphics when sharing desktops and applications on a virtual server. In the past some applications were impractical to use on a virtual server, due to their need for high-quality graphics cards. But GRID vGPU can bring those applications to life on a virtual platform without the need to install a high-end graphics card.

The new vSphere 6 packs in a whole load of new features and innovations that will bolster many enterprises’ virtual performance. If you’re interested in integrating VMware into your business, contact us today to find out how.

February 24th, 2015

BusinessIntelligence_Feb24_ABusiness and technology are increasingly intertwined in today’s fast-paced world. What’s more, they offer a winning combination to propel your company or organization forward at an incredible pace. That’s why many businesses are now looking into innovations to take their productivity and competitiveness to higher levels. As a business owner, you have to prepare your business to embrace change and adapt accordingly. Here are three modern business intelligence tools that will help your company stay ahead of the game.

The Internet of Things

The concept of the Internet of Things (IoT) is to embed electronic sensors into any physical objects, allowing them to be controlled via the Internet. This includes everything from mobile phones to refrigerators, washing machines and even cars. The idea of IoT is exciting and definitely practical in today’s technology-driven world. While the concept has been around for several years, many business owners still don’t even know what the IoT means. So let’s take a closer look at how IoT will impact businesses.

  • Increased efficiency – Businesses will be able to connect devices for efficient, real-time operations. For instance, IoT can connect a warehouse system and point-of-sale scanners together to provide better inventory management.
  • New business opportunities – Today there are approximately 10 billion connected devices, and this number is growing fast. IoT opens a door to new business opportunities as customers need new devices and services in their everyday lives.
  • More security concerns – While the idea of connecting everything together is exciting, businesses will have to pay extra attention to security. More data stored online means increased chances of information theft and cyber security issues.

3D Printing

Some businesses have probably never considered that 3D printing could be of use to them, partly because they’re so accustomed to the traditional way of printing 2D materials such as posters and flyers. But now 3D printing allows businesses to manufacture three-dimensional solid objects from a digital file. Since the costs of technology are expected to decrease, 3D printing could be adapted to business practices for various purposes.

The main benefits of 3D printing for businesses are increased productivity and creative, customizable new designs. Product designers can use 3D software to speed up the creation of product prototypes. It also allows for remote cooperation between colleagues, which increases the ability to brainstorm ideas for faster product-development cycles. 3D printing processes are also highly customizable to suit the needs of clients.

The Enterprise Cloud

Companies are now familiar with cloud computing, having used it for data storage and synchronization for the past few years. But the enterprise cloud offers more flexibility and scalability than regular cloud computing, and is noted for its cost efficiency, security, and easy-to-use model. Enterprise cloud computing refers to a firewall protected computer system which is able to offer software, infrastructure and platform and web services. They can provide private access and a virtual scalable environment controlled by either a single company or consortium.

Nowadays, businesses require faster innovation, remote access, and better cross-product integration. This is where the enterprise cloud comes in; to deliver cost savings and provide better security to accommodate business growth. You’ll want to adopt the enterprise cloud to gain advantage over your competitors.

If you’re interested in boosting your business performance with BI tools, contact us today and see how we can help.

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February 23rd, 2015

SocialMedia_Feb23_AHave you heard that social media can be used to skyrocket your business to unprecedented heights of success? You probably have; people like to talk. But unfortunately, not a lot of this talk is backed up with practical tips on how to go about it. So if you’re tired of waffling in the social media stratosphere, read on for some smart, focused advice that will breathe new life into your social media efforts.

Undoubtedly, the most important strategy to use in your social media plan is…to have a strategy to begin with. Know how much time you can dedicate to social media, block out the hours to focus on it and don’t waste that time checking out friends’ vacation photos or celebrity twitter feeds.

If you don’t have a strategy, you’re going to waste time posting irrelevant updates that won’t engage with your audience. To help you plan an effective social media strategy, here are three crucial tips to get you off on the right foot.

Initially focus on the big three

Most social media experts agree that the three platforms that generate the most business leads, engagement and brand exposure are Linkedin, Facebook and Twitter. When you’re getting started, your efforts should be primarily focused on these three. After you’ve gained followings here, then you can start forging paths into YouTube, Instagram, and Pinterest amongst others.

Post at prime exposure times

Studies have shown that around lunch and dinner time are ideal posting times (since everyone is uploading photos of their meals). As for which days, many marketers agree your posts are most likely to get noticed on Tuesdays and Thursdays. So these are the times to deliver those high-impact messages you’ve been randomly shooting out.

Find the value in your post

On social media, you should always be focused on selling your services, right? Wrong. Only 15% of your posts should concern news about your business and its products. The other 85% should focus on providing fun, valuable and timely content.

When you create a new post, you should ask yourself what’s in it for the customer. What do they get from reading it? Seriously, why is someone going to share your post or talk about your business unless it adds value to their life? Think about the posts you share personally. Do they provide value to your friends and family? We’re guessing the answer is yes.

For more tips on how social media can create buzz for your business, contact us today.

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