Customer Relationship Management (CRM)
Your ERP system helps you manage the financial and operational aspects of your business. A customer relationship management (CRM) solution helps to establish a positive, consistent experience when customers interact with your company. Linking these powerful, complementary systems together creates new ways to increase customer satisfaction, improve cash flow. save time, and earn a better return on your investments in sales, marketing, and customer service activities.
Having an integrated ERP and CRM system means it doesn't matter which system data comes from because you have a true single view of the customer. Sage CRM is a front-office system that centralizes all information about external marketing, manages the sales pipeline, automates customer service, tracks information about customers, as well as creates dashboards and reports on this data. Your Sage ERP system helps automate and manage back-office business activities, such as accounting, purchasing, collections, human resources, payroll, manufacturing, distribution, and more. When these two powerful systems are combined, your employees have access to all the information they need in order to provide customers with exceptional service, without delays. Sage CRM integrates with Sage ERP solutions out of the box, so your company can quickly and easily create seamless workflows between the front and back office. Sharing access to key customer information leads to better organizational efficiency, greater order accuracy, and improved communication between business departments—and with your customers.
Sales Force Automation
With Sage CRM and ERP integration, your sales team enjoys instant access to comprehensive customer information, including account information, order history, notes, shipping preferences, and more, combined with up-to-the-minute data about inventory levels, product descriptions, and order status.
Your sales staff can easily check the availability of stock across different locations and can check the real-time status of orders without having to log on to different systems or call someone in another department. Information from your Sage ERP system can be displayed directly on the interactive sales dashboard, equipping teams with the data to answer important presales questions, such as:
- What has this customer ordered before?
- Are we authorized to offer a discount?
- Is this account on hold for nonpayment?
- How does this customer prefer to receive communications?
- And more!
The benefits of integration don't stop on the sales floor. Sales executives command comprehensive views of the sales pipeline, with on-demand dashboards and easy-to-produce reports that present a single view of sales performance—regardless of where information resides. After the sale, operations run more smoothly as information flows seamlessly from sales to order processing, warehouse, shipping, and billing. Integration reduces the potential for order entry errors, misunderstanding, and delays. This faster, cleaner order-to-cash process can offer greater productivity and lower overall costs.
Better Return on Marketing Investment
The integration of Sage CRM and Sage ERP systems supplies your marketing team with greater insight into the customer base. Armed with knowledge about buying trends, suitable target markets, and other customer purchasing behavior, marketing professionals can design better promotional campaigns and offers. Finely tuned marketing programs can lead to higher response rates, new leads flowing to sales, and a higher lifetime value associated with each existing customer. Manage your company's marketing strategy with confidence using the winning combination of Sage ERP and Sage CRM solutions to:
- Gain better insight into the demographics and motivations of your customers.
- Discover what prospects want to buy and what price they are willing to pay.
- Create targeted campaigns and informed up-sell and cross-sell opportunities.
- Better nurture existing customers so they buy more products from your company.
- Use the most current customer lists to improve deliverability of marketing communications.
- More accurately calculate the exact ROI of marketing campaigns.
Return on marketing investment can be measured more accurately thanks to back-office integration. Integration between Sage CRM and ERP enables marketing staff to execute highly targeted campaigns based on customers' financial history and enables pin-point measurement of marketing ROI.
Automate your business processes to synchronize sales, marketing, and customer care activities across your organization. The prebuilt integration between Sage ERP and CRM solutions can help your company achieve an end-to-end business process that saves time, reduces errors and costs, and builds a better purchasing experience for your customers.