Cybersecurity is a top concern for every business. With multiple high-profile data breaches that cost businesses millions of dollars and seriously damaged their reputations in recent years, it’s increasingly apparent that one area companies can’t afford to neglect is IT security.
What happens in the event of a cyberattack?
SEO 101: Building an online presence
Over the past few years, technology has taken the business world by storm. With so many people using search engines to find answers, products, and local service providers, you really are missing out if you’ve failed to establish a business website. As more and more business owners jump into the website game, the scramble for […]
Cloud hosting for business continuity
Unforeseen disasters can strike at any time and, when they do, your business could come to a grinding halt. A business continuity plan could prevent this from happening by securing your precious business data at another location. But all too often, data backup can be too complicated for the average IT personnel to manage.
5 mistakes to avoid when investing in IT
As a small or medium sized business owner, you likely have your hands full. Between managing your staff, looking for growth opportunities and keeping clients happy, you probably have little time to dedicate to new technology purchases. Being so busy, it can be easy to make a mistake when choosing an IT solution.
Twitter tips to market your business
Social media marketing is one of many effective methods to expand your business’s reach to a wider group of audience that could eventually turn into potential customers. When we think of social media marketing, our thoughts immediately turn to Facebook.
4 exciting new features of Office 2016
If you’ve already jumped on the Google Apps or Office 365 bandwagon, you may feel that the classic Microsoft Office package installed locally on your desktop is a bit dated. With Office 2016 set to launch in autumn of this year, Microsoft is making some changes to adapt one of their best selling products to […]
Going green and HR’s influence on the environment
Business leaders may be surprised to hear environmentally friendly practices are excellent employee engagement strategies. Business leaders may be even more surprised to learn human resources professionals can help corporations and their employees become more green.
How to reach more customers with Facebook
Do you have the Facebook marketing blues? Are you struggling to find any practical tactics that will boost your traffic? Facebook can be a tough market for small business owners to break into. It’s getting more and more crowded by the day; however, there are a few tested strategies you can employ to gain a […]
Mobile Twitter usage continues to grow
We all know mobile is big – and still growing. Any business serious about leveraging the internet in its marketing efforts – whether that be through social media or otherwise – needs to be putting serious effort into the mobile compatibility of its campaigns.
Business continuity exercise 101
Disasters, whether in the form of man-made errors or natural causes, are a business’s worst fear. Imagine coming to your office one morning to find the internal servers destroyed overnight by a massive flood. This could be the end of the road for your company, unless you have a business continuity plan (BCP) to cope […]